Be Authentic
At fatdog we help alot of clients with ‘Search Engine Optimisation’ this where a business is trying to improve their ranking in Google so they can be seen on the first page of search engine results. Nobody knows the workings of Google but strangely good quality, fast loading pages always rank higher – how funny. There alot of theories and good advice about making it easier for Google but ultimately the best advice we can give is be authentic!
Know Your Customer
Part of being authentic is understanding what your business is truly offering customers. By targetting customer groups you can be clear on your purpose and focus your business efforts to your intended audience. Many people talk about the world wide web but who cares if 99% of your visitors stumble across your site and don’t find it relevant or useful – and guess what that does for your Google quality rating.
In Summary
Be passionate about what you do and do not waste time trying to trick Google, help them provide top quality site for specific searched terms. But remember to do this you need to be very clear on your own products and services. One last tip we often request from clients is for them to describe their customers to the detail were we can draw them, this provides the level of clarity required to target sales and align your business to connecting with customers. So there you go, hopefully that helps, give us a shout if you need help.